Meet Genesis Smith: The 24-Year- Old Entrepreneur behind Luxurious Lathers
“Maybe she’s born with it.” The famous cosmetic slogan comes to mind when meeting ambitious 24- year-old Genesis Smith, CEO of Luxurious Lathers, a thriving, upscale natural body products boutique located at Yorktown Center in Lombard, IL.
Throughout her young life, Genesis has watched her mother, Tijuana Smith, pursue a number of
successful business ventures and serve as a business consultant, helping others build their dreams.
Yet, Genesis is quick to reveal that although she earned her undergraduate degree in Business
Administration from Illinois State University, entrepreneurship wasn’t part of her plans. However, it certainly seems to be her destiny.
After Tijuana discovered an opportunity to build a business in the natural soap and body product
business, Genesis wanted to help relieve her mom of some of her workload. Genesis helped sell product on her college campus, and when home, invested time in helping to grow the business.
After graduating, Genesis pursued a career in the corporate world, taking a position with an international staffing company. She soon found she wasn’t being challenged enough in her role, and
asked a company executive for more responsibility. She was told he’d give it some thought, yet when
that executive was out of the office, Genesis was terminated by her immediate supervisor for her
Reeling from being fired for asking for more responsibility, Genesis took matters in her own hands and set out to prove she could take on more than anyone expected. She told Tijuana she was ready to run Luxurious Lathers, and her new journey began. (Interestingly, the executive called Genesis a week later, apologizing and offering her a different role. She did some temporary work before leaving for good to run Luxurious Lathers as CEO full-time in 2015.)
Genesis has become an inspiration to many of all ages – and women of all colors – as she works closely with her mother, and others in her family, to organically build and grow Luxurious Lathers into a successful online and retail location.
Today, she takes on a majority of the responsibility for designing new products and scents while also carefully selecting ingredients and working with manufacturers to maintain high-quality standards.
Her vision for the business, and her practical and patient approach, is grounded in building a brand and company that will stand the test of time along with products customers feel good about.
Genesis is available for interviews on topics ranging from young entrepreneurship, African-American female entrepreneurship, growing a young business and natural body products. To schedule an interview, contact firstname.lastname@example.org.